About

Hi, I’m Jeff.

I spent years as a reality TV editor. Which means I lived inside stories for a living, shaping chaos into something people could follow, feel, and believe. I’m mostly recovered. Still sane. On most days.

Now I write.

I help businesses grow with words that feel human, because they are. Clear emails. Thoughtful timing. Messages that sound like a person who understands what it’s like to run a business, not a campaign.

Yes, I use AI. It’s a helpful tool. But tools don’t have lived experience. They don’t know what it feels like to worry about losing customers, missing opportunities, or being good at your work and still getting overlooked. I do. And I use that perspective in everything I write.

My job isn’t just to make things sound nice. It’s to help you stay visible, remembered, and easy to choose. To speak to real pain points, the ones your customers feel and the ones you probably feel too.

I also write horror screenplays.

That work is about restraint, pacing, and how tension builds over time. Knowing when to speak, when to wait, and when saying less does more. Those are the same instincts, just aimed at attention, trust, and action instead of fear.

I do this work because I’m good at it. And because I genuinely enjoy helping businesses grow in a way that feels honest, calm, and sustainable.

Quiet writing. Good timing. No gimmicks.