Hey, I'm Jeff!

A Fitness Industry Email Marketing Specialist.

I write words that flirt, flex, and flat-out sell, especially in your inbox.

A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.
A laptop displays a webpage titled '150 ChatGPT copywriting prompts' with a logo above the text. It suggests using AI to improve copywriting skills. On the left, part of a colorful sandwich is partially visible, adding a contrast to the academic theme on the screen.
i am a good man i am a good man i am a good man i
i am a good man i am a good man i am a good man i

A great copywriter is your secret weapon!

I'm a recovering reality TV editor turned fitness copywriter. After years of cutting dramatic TV moments, I realized I cared more about real transformation than cliffhangers.

Now I write for fitness and wellness brands because I truly want to help people. Writing comes naturally (I did go to college to tell stories, after all), and I use that skill to craft copy that connects, inspires, and sells.

My words make your business stand out—and your message impossible to ignore.

Personal trainer? Fitness brand boss? Nutrition genius?

You’ve got clients to coach and programs to run—not emails to write. I’m the copy expert who gets your message into inboxes (not the spam folder) while you focus on changing lives.

Let’s chat and see if we vibe. No pitch, just good convo.

Book Your Copy Sesh Here

You’re sitting on untapped revenue—and your email strategy is the key. Book a call and I’ll show you exactly how much you could be earning. (and why you’re not yet)

New York

Mark Thompson
A hand holding a container of Labrada CREA LEAN strength creatine powder in front of a computer setup. The background includes a monitor displaying text, a colorful keyboard, a calculator, and a notepad with a pen.
A hand holding a container of Labrada CREA LEAN strength creatine powder in front of a computer setup. The background includes a monitor displaying text, a colorful keyboard, a calculator, and a notepad with a pen.

"Honestly, my emails were a mess. I was sending out sporadic updates, but they weren't engaging. I wasn’t getting people to sign up for my classes. I knew I needed to do better, but I didn't have the time or the skills to write effective emails. Jeff really took the time to understand my business and my clients. He did all the research, and created these really engaging email campaigns. He made the whole process so easy."

★★★★★

Los Angeles

Sarah Johnson
A person wearing a dark green sports bra holds a carton labeled as a vanilla bean flavored plant protein drink. Their arm is raised, and the carton is positioned against their back. The setting appears to be indoors, with soft lighting and blurred background elements.
A person wearing a dark green sports bra holds a carton labeled as a vanilla bean flavored plant protein drink. Their arm is raised, and the carton is positioned against their back. The setting appears to be indoors, with soft lighting and blurred background elements.

"My sign ups increased by 30% in the first month. And our open rates for emails have gone up significantly, we are seeing consistent open rates of 40% now, when before it was around 15% which is awesome. I highly recommend him to any fitness business looking to improve their email marketing."

★★★★★

High-Fives From Clients

My clients say it best—copy that clicks, converts, and delivers.